Branding,
Graphic Design

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True Pilates OC is a start up pilates company in Dana Point, CA. Anchored in the coastline, the scent of the ocean graces your nose at the studio door. True Pilates OC is focused on a pure form of pilates, centered around the reformer. The juxtaposition of a hand done element with a sans-serif typeface exposes the true human touch which embodies the brand, yet represents the mechanical reformer as well.