Branding, Creative Direction, Design, Squarespace, Photography

Walden Floral LA is an established floral company based in Culver City, who specialize in weddings and events.  Elegant, contemporary, and a touch whimsical are the themes. I thought it was fitting for the branding to be classic, with a bold, contemporary undertone. To feel at home and command attention on any occasion, any time. The photography was inspired by Caravaggio; dark, moody, gorgeous. I want the customer to feel like they are buying more than flowers. I want the customer to feel like they are buying living art.

 
 

Logo —

 
 
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Typefaces —

 
 
 

Color Palette —

Light Grey / Dark Grey / Navy / Copper

 
 
 

Website —

MOBILE

 
 
 

Desktop —

 
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Photography —

 
 

SOCIAL —

Instagram

 
 
 

Want to see this brand in action? Check out their website.

 

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